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Jonah Probell
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Sales & Marketing
curve

Throughout my career I have learned a little bit about sales and marketing.

A skilled sales person is able to quickly move a customer through evaluation to negotiation to payment.

Marketing has two functions:

  • at the front end to determine what customers want to buy (i.e. for what product there is a market) and inform engineering of what to design and manufacturing what to build.
  • at the back end to generate interest, perceived value, and demand for the product among prospective customers.

I find that sales and marketing people tend to use PowerPoint a lot. After seeing many technical marketing presentations I have noticed certain recurring themes. I have captured some of those in this presentation of generic marketing diagrams.

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